17 September 08:30Hotel At Six

Cut the Noise. Grow Smarter.

AI Becomes Real: From Experiment to Impact

Register now for Verdane's annual GTM Day on September 17th 2026
Hotel At Six in Stockholm, Sweden

AI is changing how commercial teams work. But not every company is at the same stage, and not every problem needs an AI solution. GTM Day 2026 is built around one honest question: what actually works for your business right now?

This year we are bringing commercial leaders from across the Verdane portfolio together for a day of real cases, peer exchange and practical sessions. We will talk about how to use AI where it genuinely creates value, how to avoid the pitfalls, and how to keep growing even when the new tools do not yet fit your reality.

Some of our strongest sessions will challenge the idea that AI adoption should be a universal priority. Others will show what happens when it is done right, with numbers to prove it.

This is not a conference about AI. It is a day about growing smarter, and being honest with yourself and your peers about what that actually takes.

What the day will look like:

A keynote and panel on balanced, responsible AI adoption

Portfolio company cases with real results and honest lessons

Peer roundtables and hands-on sessions by GTM challenge

GTM Awards, Ocean Bus and networking dinner

Kindly note that guests are asked to arrange their own flights, transport and accommodation; costs are borne by each attending company/the company that you represent. You will find the preferential booking code, along with our recommended nearby hotels, in the Practicalities section below.

If you have any questions, please don't hesitate to contact us at events@verdane.com.

We look forward to welcoming you to Stockholm this September!

/ The Verdane Go-To-Market Team

08:45

Arrival, coffee and registration

At Six
09:15

State of the Verdane Ecosystem

Event Large
Daniel Hansen
CCO at Verdane Elevate
09:30

Keynote - Balanced and responsible AI adoption

Event Large
Caroline Ohlsson
Data & AI Director Verdane
09:55

Panel discussion - Do's and Dont's with AI for GTM

Event Large
Caroline Ohlsson
Data & AI Director Verdane
Andreas Ringman Uggla
Founder & Managing Partner Advicium
10:30

Coffee break

10:45

Group Excercise - Critical Thinking

Event Large
11:25

State of B2B GTM

Event Large

State of B2C/B2B2C GTM

Studio 8
11:35

B2B Deep-dive: "From AI ambition to Revenue impact"

Event Large

B2C / B2B2C: Deep-dive: "The AI Powered Marketing Brain"

Studio 8
Ramon Pedrollo Bez
VP Marketing Eversports
12:00

Mingling lunch

13:00

B2B: How to build a revenue expansion engine

Event Large
Jens Thenakara
GTM Advisor
Birte Steen
Founder & CEO, Rock Consulting | Senior GTM Advisor, Verdane Elevate

B2C & B2B2C: AI in marketing organisations

Studio 8
13:50

Break

14:10

B2B Group discussion: Our top 3 use cases

Event Large

B2C / B2B2C Group exercise: Design an AI-native marketing function

Studio 8
15:10

Break

15:30

B2B Group Excercise: How to run a pricing and packaging project and how to accelerate it with AI

Event Large

B2C / B2B2C AOE Panel

Studio 8
16:00

GTM Awards

Recognising commercial excellence across the portfolio.

Read more
Event Large
16:20

Closing remarks & feedback

Event Large
16:30

Ocean Bus Sightseeing Tour

At 16:30, we'll board the Ocean Bus just outside the hotel At Six for a unique sightseeing tour of Stockholm, travelling both on land and by water.

Read more
Outside At Six
17:45

Networking dinner

Event Large

Practicalities

Date & Time
Thursday September 17th, 2026 from 09:00 to 17:00 CET, followed by our traditional rotating dinner.

    Who should attend
    This day is designed for commercial leaders across Sales, Marketing, and Customer Success. CEO:s are also very welcome. With parallel tracks tailored to your business model, the content will be highly relevant across all commercial functions.

    Venue & recommended accommodation
    Hotel At Six, Brunkebergstorg 6, 111 51 Stockholm, Sweden (Where the conference is held)

    Preferential booking code: NHRCORP10
    Hotel At Six
     

    Nearby hotel recommendations:

    Haymarket by Scandic - Guest Reservations
    Stay at Scandic Continental | Hotel in Stockholm
    Book hotel at Elite Hotel Adlon in Stockholm | Elite Hotels

    Please note that all attendees are asked to book their own flights and accommodation.

    Questions
    events@verdane.com

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    Organised by

    Verdane
    events@verdane.com

    Investing in a world shaped by technology. The preferred growth partner to ambitious companies that will thrive in a sustainable world.