Marketing PSHH: CRM Foundations: Building Your Revenue Engine, feat. Hubspot

Dear Marketing community,

Join us for a Problem-Solving Happy Hour session with Hubspot on CRM foundations on June 10th from 15:00-16:00 CET.

The session will cover:

CRM & Data Structure Foundations
- Company, deal and contact properties match ICP
Lifecycle stages & Lead Statuses & Sources
- Lead source -> MQL -> SQL -> Opportunity -> Customer
- Workflows for lead routing & nurturing
Account & Contact Hierarchy
- Associating contacts with companies for ABM & reporting
- Parent/child company structure (where relevant)

This session is relevant for anyone both using and setting up CRM systems – do feel free to share it with any relevant team members.

An advanced user session will follow on June 17th.

For questions, reach out to Jennifer Montague or Tilde Åkerhielm on firstname.lastname@verdane.com.

Organised by

Verdane

Investing in a world shaped by technology. The preferred growth partner to ambitious companies that will thrive in a sustainable world.