A breakfast session on answer engine optimisation (AEO) for marketing leaders and AEO practitioners.
Hosted by Verdane and Precis Digital.
Consumers increasingly turn to AI for advice and recommendations when making purchases. The change in consumer behavior makes the channel too important to ignore, and opportunistic brands stand to benefit from striving to be at the forefront.
This session shows how to tackle AEO in a structured way, from strategy and ownership to execution and measurement, learning from the brands already doing it well.
About Precis:
Precis is a tech-powered marketing agency with 500+ people across Europe, the UK and the US, working with brands like Volvo Cars, Amazon, Voi and Fjällräven. Recognised at both the European and Global Search Awards in 2026. James Perrott leads their AEO work globally.
What you will walk away with:
- The consumer reality. Verdane shares the latest results from our consumer survey: how people use AI to discover, compare and trust brands, and what that means for your funnel.
- What the best are doing differently. Precis shares what separates the brands that consistently show up in AI answers from the ones that don't.
- A plan, not a primer. The strategic choices and tactical moves worth prioritising now, whether you are setting the direction or doing the work.
Who should attend: Marketing leaders who own the strategy, and the practitioners who own AEO day to day. Come as a pair for the most value.
Breakfast is included and spots are limited.
