17 September 09:00Hotel At Six

Verdane Go-To-Market Day 2025 

Scaling Smarter: 

Winning in the Efficiency Era

Register now for Verdane's annual GTM Day on September 17, 2025 at Hotel At Six in Stockholm, Sweden.

We’re in the midst of a profound transformation at both macro and micro levels. From shifting buyer behaviour and AI-powered automation to tighter capital and rising efficiency mandates, the way we grow businesses is fundamentally changing.

Join us for this year’s Verdane GTM Day, where we’ll explore these challenges and opportunities, and how commercial leaders can navigate this evolving landscape and scale smarter in 2025 and beyond.

Expect a full day of:

  • Insightful perspectives from top operators and growth experts
  • Practical use cases from across the Verdane portfolio
  • Energising discussions on building resilient, data-driven go-to-market engines that last

We’ll unpack what it truly means to grow with focus, intent, and adaptability. As always, attendees are responsible for booking their own travel and accommodation. A preferential hotel rate is available via the link below.

Who should attend This day is designed for commercial leaders across Sales, Marketing, and Customer Success. With parallel tracks tailored to both B2B and B2C, the content will be highly relevant across all commercial functions.

Space is limited - register now to reserve your spot. Don’t miss the conversation that’s shaping the future of commercial growth.

For any questions, email events@verdane.com.

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Agenda

09:00

Morning coffee & mingle

09:45

Welcome - Agenda of the day

09:55

Elevate - Scaling Smarter: Observations and lessons learned

Daniel Hansen
CCO at Verdane Elevate
10:25

Keynote - Building a No-Limits Mindset Culture

Amund Fjeldstad
11:10

Coffee break

11:30

"AI in Go-to-Market: What's real, what's next"

Joe Burns
Interim Data & AI Director
12:00

Lunch

13:00

B2B - "AI-Powered B2B GTM: Strategies that work"

Jennifer Montague
GTM Senior Director

B2C - "AI in B2C: GTM strategies informed by real customer behaviour"

Ville Polvinen
Digital Sales Manager
13:30

B2B Breakout groups: "AI in Action: Your peers’ most effective GTM use cases"

B2C Breakout groups: "AI in Action: Your peers’ most effective GTM use cases"

14:15

Break

14:30

B2B - "Blueprint for GTM at Scale: From strategy to execution"

Birte Steen
Founder & CEO, Rock Consulting | Senior GTM Advisor, Verdane Elevate
Rikard Candell
CCO Centra

B2C - "How to navigate the search landscape in 2025"

Max Dubois
Senior Digital Marketing Director Verdane Elevate
15:00

Break

15:30

B2B - "6 building blocks for marketing success"

Stefan Gass
CMO Papirfly

B2C - "From Data to Growth: PMG’s blueprint for segmentation at scale"

Bensam Solomon
CSO PMG
16:00

Break

16:15

B2B - "How to optimise your GTM engine"

Jawad Bhatti
CRO Cropster

B2C - "Unlock the Market: A journey from insight to growth"

Sofia Syrèn
Chief Marketing & Assortment NordicFeel
16:45

Break - head back to main room

16:50

Closing remarks "The Next Chapter: Building resilient and efficient GTM teams"

17:00

Free time

17:30

Networking drinks

18:30

Networking dinner

Speakers

Amund Fjeldstad

Keynote - Building a No-Limits Mindset Culture

Amund Fjeldstad

Why do some teams consistently break through while others get stuck?

Amund spent 16 years at Gartner, rising from a salesperson in Oslo to lead their operations across 30 countries. There, he witnessed how identical challenges paralyze some teams while others turn them into opportunities. The difference? Mindset.

But Amund isn't here to preach that "believing in yourself" magically works. As a five-time author and now global advisor at Fjeldstad & Partners, he knows mindset isn't mystical—it's mechanical and can be changed.

Amund reveals the critical mental traps that we all walk into - no matter how smart we are - and shows how to avoid them to become a mindset role model for your team. With humor, practical tools, and real-world examples, he shows how teams that question their limitations consistently outperform those that don't.

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Sofia Syrèn
Chief Marketing & Assortment NordicFeel

B2C - "Unlock the Market: A journey from insight to growth"

Sofia Syrèn

In a fiercely competitive market, true growth often lies in understanding what really moves customers. This presentation will go through the repositioning of Nordicfeel.com, a transformation driven by a rigorous "outside-in" approach rather than internal assumptions. Explore how comprehensive consumer data and sharp market segmentation weren't just reports, but the very foundation for a dynamic new brand strategy. 

Let’s uncover how turning deep insights into decisive action can truly unlock your market potential and lead to smarter scaling.

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Stefan Gass
CMO Papirfly

B2B - "6 building blocks for marketing success"

Stefan Gass

Stefan is an internationally experienced marketing, sales, and strategy leader. He has extensive experience in both global corporations such as Microsoft, The Boston Consulting Group, and Oracle, as well as in SaaS scale-ups. His focus is on the B2B sector, where he covers all facets of modern go-to-market strategies – from product-led growth and enterprise demand generation to e-commerce.  

Over the years he developed a framework to assess GTM organisations and specifically Marketing setups. Stefan will share the 6 building blocks of this framework. Stefan is the CMO of Papirfly, one of Verdane's largest portfolio companies. 

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Jawad Bhatti
CRO Cropster

B2B - "How to optimise your GTM engine"

Jawad Bhatti

Jawad is the Chief Revenue Officer at Cropster, a Verdane portfolio company, where he leads global Sales, Marketing, and Customer Success operations while driving major commercial transformation for the world’s leading coffee software platform. 

Jawad brings 20+ years of B2B technology scaling experience. He regularly serves as Interim CRO for PE-backed companies and leads GTM transformations across multiple private equity portfolio companies. Jawad is also serving as a Founder & Managing Partner of Nexly 360, PE backed AI-first value creation platform. 

Previously, Jawad held senior commercial leadership roles at Oracle’s Opower (Head of EMEA Sales & Customer Success), NTT Data’ Star (Global Head of FinTech), and Accenture, Financial Services. He holds an MBA from University of Oxford. 

Read more

Bensam Solomon
CSO PMG

B2C - "From Data to Growth: PMG’s blueprint for segmentation at scale"

Read more

Rikard Candell
CCO Centra

B2B - "Blueprint for GTM at Scale: From strategy to execution"

Read more

Birte Steen
Founder & CEO, Rock Consulting | Senior GTM Advisor, Verdane Elevate

B2B - "Blueprint for GTM at Scale: From strategy to execution"

Birte Steen

Birte Steen brings over 20 years of experience as a Sales leader in high-growth B2B SaaS companies. She was among the first hires in Meltwater in 2004 and helped scale the company from 10-1500 people with 53 offices in 27 countries.

She has led multiple successful scale-up journeys, consistently ranked as a top-performing sales executive, and developed sales methodologies that were adopted globally. Birte has a strong track record in hiring and developing top commercial talent, driving expansion revenue, and leading post-merger integrations.

Today, Birte is the Founder and CEO of Rock Consulting, advising B2B companies on how to scale revenue efficiently. She also serves as a Senior Go-To-Market Advisor to Verdane Elevate, supporting portfolio companies in building high-performing, scalable GTM engines. She has most recently been fractional CRO in Verified and Centra.

Education: Master of Science in Business Administration from Gothenburg School of Economics and Bachelor of Arts in Communication Arts from California Lutheran University.

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Daniel Hansen
CCO at Verdane Elevate

Elevate - Scaling Smarter: Observations and lessons learned

Daniel Hansen

Daniel joined Elevate in January 2020. Daniel holds the overall responsibility of go-to-market at Verdane Elevate, and he is leading the GTM team.  

He is an experienced commercial and business professional with a strong C-level background from recognised tech scale-up companies such as QuestBack and Admincontrol.  

Daniel has been part of hundreds of GTM projects, working closely with most of the Verdane portfolio companies, helping them on their way to reach their full potential with sharp value creation plans and GTM tactics.  

Education: Daniel holds a MSc. in Strategy and Management from NHH, the Norwegian School of Economics.  

Read more

Jennifer Montague
GTM Senior Director

B2B - "AI-Powered B2B GTM: Strategies that work"

Jennifer Montague

Jennifer Montague joined Verdane’s Elevate team as Senior Director of GTM in January 2025, where she advises portfolio companies on go-to-market strategy with a focus on marketing, positioning, commercial alignment and revenue acceleration. As part of her role, she also explores how AI can be practically applied to enhance GTM performance.

Jennifer brings 10+ years of GTM and marketing leadership experience, including at FIFA and later scaling growth at B2B SaaS companies like Planday, Dixa, and Onomondo. In 2023, she was named Nordic Women in Tech’s Digital Leader of the Year, is a published author, podcast host and regular speaker at industry events including SaaSiest, SaaStr, TechBBQ, and Inbound.

Jennifer has an international background, having lived in the USA, UK, Switzerland and is currently in Denmark. She holds an MA (Hons) in Applied Research and Consultancy from Lancaster University, UK, and a double major BA (Hons) in both Communications and Sociology from Boston College, USA.

Read more

Joe Burns
Interim Data & AI Director

"AI in Go-to-Market: What's real, what's next"

Joe Burns

Joe joined Elevate, Verdane’s team of in-house operational experts, in June 2024. Focusing primarily on data and AI strategy, Joe supports portfolio companies in accelerating their business goals with data and building a data-informed maturity that will allow them to scale and succeed in the long-term.

Prior to Verdane, Joe worked as a management consultant in London and Sweden, specialising in data & analytics for private equity and their portfolios. He has experience supporting finance & banking, pharmaceutical, retail and SaaS industries at both scale-up and large scale.

Education: Joe holds a Master’s in Mechanical Engineering from the University of Bristol, UK. He holds an MBA from University of Oxford.

Read more

Ville Polvinen
Digital Sales Manager

B2C - "AI in B2C: GTM strategies informed by real customer behaviour"

Ville Polvinen

Ville joined Verdane’s Elevate in January 2022 and has doubled down on AI for GTM the past couple of years. Prior to joining Verdane he was on the Finnish management team of the digital agency Knowit Experience.

With a commercial point of view, Ville combines e-commerce, digital marketing and customer experience expertise to drive both top and bottom-line growth for Verdane’s portfolio companies.

Ville combines operational and consulting experience, having launched and eventually managed the Finnish operations of the Nordic e-commerce group Komplett.

Ville holds a M.Sc. in Economics and Business Administration from Aalto University School of Business, and a CEMS Master’s in International Management from Aalto University & Stockholm School of Economics.

Read more

Max Dubois
Senior Digital Marketing Director Verdane Elevate

B2C - "How to navigate the search landscape in 2025"

Max Dubois

Max joined Verdane Elevate in the Stockholm office in 2021. He is a part of the GTM team, primarily supporting Verdane's B2C oriented investment teams in sourcing and DD processes as well as supporting our companies in matters related to GTM in general and marketing in particular.

Max has spent more than 10 years with various aspects of marketing with experience from Precis Digital, EQT and Accenture prior to Verdane.

Education: Max holds a MSc in Industrial Economics from Chalmers University of Technology

Read more

Practicalities

Date & Time
Wednesday September 17th, 2025 from 09:00 to 17:00 CET, followed by our traditional rotating dinner.

    Who should attend
    This day is designed for commercial leaders across Sales, Marketing, and Customer Success. With parallel tracks tailored to both B2B and B2C, the content will be highly relevant across all commercial functions.

    Venue & recommended accommodation
    Hotel At Six, Brunkebergstorg 6, 111 51 Stockholm, Sweden

    Preferential booking code: NHRCORP10
    Hotel At Six     

    Please note that all attendees are asked to book their own flights and accommodation.

    Questions
    events@verdane.com

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