B2B Marketing PSHH: CRM Mastery: Advanced Revenue Operations & Intent (Pt. 2) feat. HubSpot
Dear B2B Marketing Community,
Please join us online on June 17 from 15-16 CET for a Problem-Solving Happy Hour on CRM Mastery: Advanced Revenue Operations & Intent (Pt. 2) feat. HubSpot:
Agenda
Inbound & Lead Capture:
- Smart forms
- Chatbots for qualifying, routing and booking meetings
- Lead scoring (firmographics & engagement)
- Retargeting with dynamic lists
- Removing existing customers from acquisition campaigns
ABM:
- High LTV accounts based on ICP criteria
- Setting up ABM dashboards to track engagement
- Using HS’s intent tools
- Tracking high intent actions (page visits, email opens, etc)
- Automated emails based on stage & persona
- Auto-alerts when target accounts are on pricing/demo pages (Slack integration)
This session is relevant for anyone both using and setting up CRM systems – do feel free to share it with any relevant team members.
For questions, reach out to Jennifer Montague or Tilde Åkerhielm on firstname.lastname@verdane.com.
